Robert Cialdini, the author of “Influence: The Psychology of Persuasion”, has defined 6 principles of persuasion. You need to reassure the visitors that your business and product are credible. What now? How can you hook them and move them closer to your website goals? So, your website visitors have just seen your hero. Homepage SaaS website design: the social proof I’m sorry Slack, but this is not how I perceive your product: What does the product let the users do, that they couldn’t before? Explain how the product will help the visitors achieve a goal or solve a problem.Try to answer the visitors’ question: Why should I care?.Write as if you’re talking to the website visitor face to face.Here are some best case practices for writing copy for the hero: It will bring your team together anytime, and anywhere. Miro manages to answer the following question: Why should I care? The answer is clear: because you are working inside a remote team, this tool is for you. In the case of Miro, the copy “The online collaborative whiteboard platform toīring teams together, anytime, anywhere”, might do the trick. Next, the copy should provide the website visitors with the reason to continue the interaction. By stating clearly who the product is for, you can also filter the audience. Maybe your campaigns also reach audiences that you do not need. At the end of the day, you don’t quite have full control over the audience of a site. Miro also does an excellent job at stating who the audience should be for the product: remote, hybrid, and distributed teams. If I were to come from a remote team, I would definitely feel as if Miro speaks my language and understands my needs.
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